Pitch. Inspiration and promotion

As discussed we have decided to separate the pitch into sections: intro, inspiration/colour scheme, product development and finally promotion. 


I will talk about inspiration/colour scheme and promotion. 


Inspiration
We looked at what customer we would want our product to appeal to, we decided it would lean more towards the higher end of the market so would be suitable for acorn groups AB. (customer profile board) When we decided on hand luggage and our customer we looked into possible brands. We liked the Samsonite collaborations with Victor and Rolf and Alexander McQueen so thought it would be a good idea to do something similar. We chose Chanel as it is a premium brand and has a very elegant style. Since we want our product to have longevity in terms of wear and style we focused on the Chanel classics range. This inspired our colour palette. We kept with the basics, main part of the bag to be blacks and greys and the detail in gold.


Promotion
The main theme in our promotion is to keep it all black and white like the usual Chanel style. From researched we discovered alot of Chanel promotional campaigns have a model that is the face of the product, we decided to go along with this idea and have the same model on all promotional items. The face of Midnight.
For point of sale we have made 2 parts, a window display and the instore promotion. The window display is a simple design with the campaign image as the main focus with the midnight bag infront. Designs of window displays will differ from store to store depending on size. Instore for the launch of the product, at the accessory section the top 2 shelves will hold 2 midnight bags and the promotional image behind them, this makes the bags at eye view when the customer enters the store.
The swing tag follows the same theme, a white bow holding the two parts together, keeping with the Chanel style. Since its a collaboration we decided to have a little book inside attached to one of the compartments explaining the collaboration. 
The keyring idea came from Paul Boutique. Although this would be more classy. Its a subtle form of promotion based on the style of Chanel jewellery. It can be used anywhere. The padlock and key are to be used as an aspect of security for the hand luggage itself.


Rachel