My Pitch.

Pitch 

 

Introduction- we are group four and we have decided to design and promote a piece of hand luggage based on parameters of air travel.

Product Development section …

Board 1 – This is the product that we came up with, Midnight by Chanel Classics is the new piece of hand luggage made by Chanel in conjunction with Samsonite to be used as a travel bag.

Board 2- Our user is an executive fashion design manager shown here in the customer profile board. She craves design that is both fashionable and yet fully functional. The bag can be carried in several different ways. It can be pulled by unbuckling one side of the long shoulder strap and pulling the bag behind you on the fold out wheels. This is useful if the bag is really heavy. This would be very easy on the smooth floors that most airports have. The bag can also just be carried like a normal handbag, over the shoulder in the crease of the elbow or simply in the users hand.

Board 3- Here is an exploded view of the outside components of the bag. This view also shows and exploded view of the wheels and where they will be attached to the bag.

Board 4- This shows the pockets on the outside of the bag one on the front and one on the back. The front pocket of the bag is covered by a large flap and secured by a magnetic button. The back pocket is secured with a large long zip. these pockets are easy to access quickly for things such as passports, tickets and mobile phones.

Board 5- This shows and exploded view of the inside components and pockets. At the back is the large zip pocket, then on the inside there are three small pockets that can be used to carry small objects like loose change, keys and a pen. Then there are two large pockets that can separate the users main items such as clothes, shoes, accessories and business items. There is then a laptop case for protection of the users laptop and other valuable items. Then lastly there is the front pocket, This pocket contains the detachable clear plastic bag 20 x 20 for liquids when travelling by plane.

Board 6- How the wheels work. The wheels work with a simple mechanism exactly like the adjustment mechanism in a pair of crutches. When the wheel has been pushed out a small pin is positioned in whole number one to secure the wheels from collapsing under the weight of the bag. When the wheel needs to pushed back into its case the user just needs to press the pin in and move the wheel upwards until it clicks into the second whole and is secured.

Board 7- Materials, the bottom corner of the bag is reinforced with high density polystyrene to protect the bag and to also give it some rigidity. This plastic is then covered over with printed leather in the style of Chanel. Polyurethane material is then used for the main outside parts as it is cheaper than leather and also lighter. Gold plated copper will be used on all the metal parts instead of solid gold to save on cost. Glass diamonds will also  be used instead of real diamonds to save on the cost of the bag.

If the product sells well different colour can be introduced into the range.

Fashion brand boards by Rachel

Thanks for listening any questions…  

Laura