I also had a look at some Samsonite Adverts, it was the first time I have ever seen them. The brand gives off a very different feel to Chanel. Chanel has a very classy, sophisticated appearance in their adverts, making the customer want to be part of that lifestyle and buy into it, the Samsonite adverts have a cool and in some aspects masculine approach to advertising. They really like to demonstrate how great their product could be, durability etc. In terms of promotion I feel we should look more into this and try and combine the two together to make it unique yet relevant.
Samsonite ads:
There doesnt seem to be many adverts for Samsonite so it looks like they don't invest much money into them.
Although I did find alot of videos that look like they came from tv shopping channels, either that or they are very low budget adverts.
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