From these images its obvious that samsonite have a very different promotion technique to Chanel. We will need to combine the 2 techniques to achieve a new style of promotion that suits both brands.
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| When they previously collaborated with Victor and Rolf this was part of their promotion, its simple but i think works well. We could do a photoshoot and have that oldschool beauty feel you get with alot of Chanels promotion. |
Samsonite, the luggage brand, is launching an online advertising campaign to celebrate its 100th year and promote its quality positioning.
The campaign focuses on Samsonite’s Cosmolite suitcase range.
In a bid to demonstrate the luggage range’s strength and lightweight qualities, the animated ads depict the cases in place of hockey sticks in a hockey match.
Rachel
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