Promotional ideas

For the sale we have decided to take a Chanel style image and place it into an area that relates to our product. We've decided to use the same model as the face of the campaign as we feel she fits the brand.

Point of sale: Banner type image placed into a photo of a Chanel stand

Swingtag: 2layers, one displaying image and one with the logo

3rd Promotion: Keyring, combinding different aspects of Chanel jewellery including a padlock for security purposes

Danielle and Rachel

New logo

We combined these two logos to make a new logo for our product

Rachel and Danielle

Text Templates

Title Font - Baroque Antique Script

Text font - BlairMdITC TT

Colour - 855c05

Laura

Presentation Board Template

This is the template for the presentation boards that we will present on the 12th of April.
Anything that is to be presented must be displayed on this background!!

Laura

Making of keyring

This is the first attempt of making the keyring promotion, these are a few images of the start of development..
Rachel

Still keeping with the black and white theme

Bag Interior

We have decided to have some of the padded design on the outside of the bag to keep with the Chanel style, Ive looked into how they design the inside of their existing bags to give us ideas how to design ours.

Thought this image was good because it shows the bag from all angles, even shows how we could have the base

The brown part could be our design for our removable laptop case?

The theme seems to be the simple CC design stitched into the leather on the flap

Rachel

Keyring promo idea

Since we decided that a keyring would be a good idea as our third part of promotion I have looked into Chanel Jewelery for ideas. I looked at the charms, I like the idea of having a mini handbag. Also since we need a secure aspect to our fastening of the bag we thought it could be a little padlock with could be found on the keyring along with the key that is removable and can be attached to your keys etc.


Here are some images of the jewelery. 

I found this image of the chanel tights, we could even change the design on the tights to promote the collaboration?

Rachel

Hidden aspects research

We want to make our bag as practical as possible whilst keeping the Chanel look and feel. We decided a pull  handle and wheels would be a great aspect to have on our bag, however if we had the handle and wheels visible it would take the whole Chanel look away.
We have decided to look into ways we could add wheels and a handle without them being visible.
Here we are looking at other products on the market that have hidden aspects to them.

     Heelys

Above are trainers called Heelys just from looking at them you would never know they had wheels underneath. This is the design aspect we need for our bag.


lindsey

New logo?

We could combine the two logo's together to make one, still showing the brands key features.


Example..

Rachel

Examples..

From mentioning my previous idea of doing a similar promotion to Victor and Rolf, theses are a few visuals i quickly put together on illustrator to show the idea.

Another thought is that Samsonite's slogan is 'life's a journey', we could extend that for our range and change it to 'life's a journey, do it in style'

Rachel

3rd Promo?

I found this image of Chanel Jewelery and thought it could be a concept for our 3rd piece of promotion? Since our brand is high end we could make key rings that attach to the bag when purchased and then could me used on car keys etc or even left on the bag as decoration. It could be a mini replica of the bag in gold or a mini bag with wee gold logos? I thought its quite a cute idea and would tie in with our brands.

Paul's Boutique have a similar idea when it comes to their bags, each always has a colour key ring attached with a little gold plate with the logo on it. Our key ring will be kept simple and stylish and look more mature than the paul's boutique key rings.

A few examples..

Rachel

Promotion idea?

This image of the Victor and Rolf collaboration promotion is very simple yet I think it still has allot of class. We could apply this aspect to our promotion. Chanel's promotion tends to be a Black n White image or a sepia tone. We could photograph travel aspects, like a vintage suitcase or train station or a destination like Paris and edit it in photoshop. It would give the brand a classy feel if the right image was achieved.

Chanel Promo, black and white or Sepia

Rachel

Competitors

Louis vuitton
A big competitor of both samsonite and chanel is Louis vuitton whith its sleek stylish luggage that offers the same practability combined with its stylish designer lable, in the same price bracket. Here are a few i found.

I really like the idea of haveing a hidden pull handle on our bag as it is very practicle whilst walking between places, so you dont have to carry a heavy travel bag making it more practicle. This Louis Vuitton bag below inspired this.

lindsey

Chanel prices

After looking at prices of Samsonite we decided to look into the prices of chanel to get a better guideline of the prices we could sell our product for.

lindsey

Selfridges

I looked into Selfridges to see how much they were selling Samsonite luggage for.

Selfridges sell a few collections by Samsonite, we could think about selling our new product there.

lindsey

Samsonite price list

We looked at Samsonites prices to see where the current market stands, here are a few from a range on the Samsonite website.

prices vary fom £40 for smaller bags to hundreds of pounds for the more advanced suitcases. This would be the rough size of our bag to give us guidlines for prize.

lindsey